The effectiveness of traditional marketing that seeks to put adverts in the paper and fliers through your door has been declining in the past few years, with content marketing at the other end of the spectrum. It involves creating content that is used through various digital media channels, such as social media, television and web pages.
Content marketing has been described by the Content Marketing Institute as “a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience”. Through content creation, you are giving your customers something useful to their lives.
In the plumbing business, creating compelling content allows you to show your knowledge and expertise to potential clients. It is through the creation of content and its efficient distribution that makes content marketing an incredibly effective method of marketing for plumbers. Read more from this blog: http://bit.ly/2mGCNlO